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Multimedia is the
use of multiple types of media -- text, graphics,
sound video, and animation, in any combination-- to
convey various important information.
Multimedia
presentations incorporate active data that has been
tailored to a
specific
audience. Personal contact
is established
with a group of
people, so
presentations can satisfy the audiences' personal
queries and interaction with the computer
gives information
entirely new dimensions.
The benefits of multimedia become
obvious when the user can get a job
done quickly, cheaply, and at the last minute, while
retaining control
over all the
important information.
We are all touched by media everyday,
the media of radio, newspaper and television,
but not a new media that's being used
to empress new ideas, report findings,
educate children,
and create artwork.
Companies with an
important message
to convey-- such as a small business, large
organization, major corporation,
or institution-- must ask this question:
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Choice of media for all projects
depends on the
costs and control factors
and
on the nature of the information content.
Multimedia is cost effective and state-of-the-art.
If you need to
sell ideas, products,
services, or
digital information, sometimes printed
brochures and publications are not enough, or are
too much, and what you really need is a method of
presenting the
data which
persuades
others to accept
the new information more readily.
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